Marketing combined with Strategy acts as the North Star guiding every go-to-market decision for your marijuana, cannabis, and CBD business. Although Marketing and Strategy are wholly separate specializations, they are intimately intertwined with one another. The design and development of the Marketing blueprint is born from a vigorous and flexible Strategy.
Companies operating in emerging markets almost always face the same two challenges; differentiation and growth. Development and implementation of a robust Marketing plan can help cultivate solutions to both of those challenges by identifying and communicating your unique value proposition to the target audience.
Strategy can take many forms, all of which are important in their own way. The most effective method in developing your Strategy is to formulate a flexible “global” strategic framework, and connect each ancillary strategy into that framework. For example, the global strategy provides a baseline for marketing, advertising, and competitive strategies among others.